Giseli Dias is not just a name; it is the embodiment of my life, my experiences, and my dreams. My brand carries my identity in every detail. It has a face, a soul, and a philosophy. It’s not just about shoes – it’s about a legacy, a passion, and a story passed down through generations.
I am the third generation of designers in my family. My grandmother and great-grandmother were both couturiers in a time when women did not work in the fashion industry. I spent countless hours working alongside my grandmother, helping her develop and create everything from pants and dresses to suits and complete women’s outfits. My grandmother learned her craft from her mother, my great-grandmother, who was the first to pass on the knowledge. It was in those moments of creation that my passion for fashion was born.
In 2009, I moved to France in search of knowledge in the field of fashion design. I enrolled at ESMOD, a prestigious fashion school, which completely transformed my perspective on fashion. I discovered that working with fabrics, a material I had grown somewhat familiar with, wasn’t my true calling. 

What truly captivated me were shoes. 

I was passionate about high heels, but I always found that every pair I wore tended to destroy my feet just after a few minutes.

This revelation set me on a path of years of refinement and growth until I was finally capable of conceptualizing each model from start to finish.